Monday 19 May 2008

Up & Coming Artists #6: David E. Sugar

David E. Sugar
The 8-bit Gameboy Master


It seems that with all this 8-bit music that's been spreading over the past few years that's been living in the shadow of electro until this year has been rather mis-lead by the media to consumers, and the pioneers of the genre - in modern terms being Crystal Castles - were not strickly the first ones to start experimenting with this prehistoric technology.
A Little known man to most of you in the UK, David E. Sugar is a very familiar face on the European electronic scene whose bit-boy sequencers with overlayed instruments has been turning heads this year, after a hugely successful tour with chart topper Calvin Harris in 2007.
The master-of-pacman-ceremonies was also kindly invited on a Kitsune! Tour of Europe and supported Hadouken! at their NME Awards Tour show 2008 @ Koko, where I first heard his graceful bit-pop madness.

In an interview with the BBC, David commented on how he coined his unique style of electro-pop to his own tastes. Recently he's been driven away from the whole 8-bit raw sounds and prefers to filter sounds when playing live to make them sounds as distant from the 80s as possible. He may not have the prowess of Hearts Revolution or the worldwide scope of Crystal Castles, or even the tunage of electro masters Justice, but his solo efforts are a refreshing change from all these sprouting duos around at the moment; and he even sounds better live than the flat Hot Chip.

If he's not around Europe laying his beats, then he can usually be found in and around London, playing smaller gigs to enravage the stop-out youth of today. Be sure to check out his best work to date, Chelsea Girls on his myspace.

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